A great idea can be undone by a small mistake. A typo in the headline. Text that is unreadable on a phone. A claim you cannot back up.

Here is the checklist I run before anything goes out.

1. One idea. Does the post communicate a single main message?

2. Spelling and names. Read it out loud. Check every name, number and date.

3. Claims. Are all facts accurate, and can you support what you are saying? Never promise results you cannot guarantee.

4. Hierarchy. Is it obvious what to look at first, second and third?

5. Mobile readability. View it at actual phone size. If you have to squint, it is too small.

6. Contrast. Light text on a light background, or grey on grey, is not a design choice. It is a problem.

7. Logo and spacing. Is the logo present but not shouting? Is there enough clear space around it and the edges?

8. Format and export. Is the file the right dimensions for the platform, and is the image sharp?

One last question

Would this post still be worth publishing if the logo were removed? If the answer is no, the idea needs more work, not the design.

Print it, pin it, or paste it into your content calendar. It takes two minutes and saves a lot of cringe.