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Notes from the studio.
Practical thinking on content, design and creative work. No filler.
Posting more won't fix a message nobody understands
More posts do not fix a vague message. They just make the vagueness louder. Here is how to find the point before you post.
Pretty isn't a strategy
A beautiful post that says nothing is still a post that says nothing. Here is what actually makes design work on social.
How a month of content actually gets made
From first conversation to published posts, here is the process behind a month of social media content, and why we do not skip the boring parts.
The 8-point check before you hit publish
Typos, tiny text and a logo in the wrong place can undo a good idea. Run this quick check before every post goes live.
How I use AI in content work (and where I don't)
AI makes parts of my work faster. It does not make the decisions. Here is exactly where I use it and where a human stays in charge.
Posting more won't fix a message nobody understands
More posts do not fix a vague message. They just make the vagueness louder. Here is how to find the point before you post.
Pretty isn't a strategy
A beautiful post that says nothing is still a post that says nothing. Here is what actually makes design work on social.
How a month of content actually gets made
From first conversation to published posts, here is the process behind a month of social media content, and why we do not skip the boring parts.
The 8-point check before you hit publish
Typos, tiny text and a logo in the wrong place can undo a good idea. Run this quick check before every post goes live.
How I use AI in content work (and where I don't)
AI makes parts of my work faster. It does not make the decisions. Here is exactly where I use it and where a human stays in charge.
