Project Overview

Pure Hemp is a CBD e-commerce brand targeting customers across the US and Europe. The goal was to create a cohesive digital experience that communicates trust, quality and the natural character of the brand while making the shopping journey intuitive and seamless.

The design combines a clean, contemporary aesthetic with subtle organic elements, creating a balance between a premium brand presence and an approachable shopping experience.

The Approach

The project focused on developing a consistent visual identity and translating it into a responsive e-commerce experience.

I explored a natural, muted colour palette built around sage green, soft neutrals and clean typography. The visual direction was designed to communicate simplicity, transparency and credibility — important qualities for a brand operating in the CBD industry.

Particular attention was given to visual hierarchy, intuitive navigation and product presentation, ensuring that the interface supports both user experience and the purchasing journey.

My Role & Deliverables

• Logo design and visual identity

• Responsive website UI design (desktop and mobile)

• E-commerce layout and user experience

• Custom icon design

• Social media graphics and digital brand assets

The Outcome

A cohesive digital brand experience that brings together visual consistency, usability and a clear product-focused approach. Pure Hemp demonstrates how thoughtful branding and conversion-oriented interface design can work together to create a more engaging e-commerce experience.