Let's Talk ↗

Let's Talk ↗

Independent Design Studio

Independent Design Studio

Good content.

Good content.

No nap time.

No nap time.

We make brands impossible to scroll past.

View Projects

Let's Talk ↗

Thoughtful strategy.
Distinctive visuals.
Content with a point.

Thoughtful strategy.
Distinctive visuals.
Content with a point.

WHAT WE DO

Pretty isn't a strategy.

01

Social Media Content

One idea per post, written and designed to be recognised in a crowded feed.

02

Creative direction

Messaging, content pillars and a visual system your team can actually keep up with.

03

Digital Design

Ad creatives, templates and brand assets with a clear hierarchy and a reason to exist.

SELECTED WORK

Proof, not promises.

Pure Hemp

Pure Hemp is a CBD e-commerce brand for the US and European market. We designed the brand identity, website, packaging materials, social media posts & ads.

UI Design

Brand Identity

Wellness Brand Content

Social media content strategy and design for a wellness brand.

Social Media Content

Digital Design

High-converting meta ads

Meta ad creatives for an auto dealer

Social Media Content

Digital Design

Pure Hemp

Pure Hemp is a CBD e-commerce brand for the US and European market. We designed the brand identity, website, packaging materials, social media posts & ads.

UI Design

Brand Identity

Wellness Brand Content

Social media content strategy and design for a wellness brand.

Social Media Content

Digital Design

High-converting meta ads

Meta ad creatives for an auto dealer

Social Media Content

Digital Design

Pure Hemp

Pure Hemp is a CBD e-commerce brand for the US and European market. We designed the brand identity, website, packaging materials, social media posts & ads.

UI Design

Brand Identity

Wellness Brand Content

Social media content strategy and design for a wellness brand.

Social Media Content

Digital Design

All Projects ↗

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HOW IT WORKS

Less guesswork. Better content.

01

Discover

Your audience, offer and goals. We read before we design.

02

Define

Voice, content pillars and the key messages worth repeating.

03

Design

First examples and reusable templates. You approve before we scale.

04

Produce

Captions and visuals, made efficiently within the agreed system.

05

Review

Accuracy, consistency and quality checked before anything goes live.

06

Improve

We refine the system with results, not redesign it every month.

01

Discover

Your audience, offer and goals. We read before we design.

02

Define

Voice, content pillars and the key messages worth repeating.

03

Design

First examples and reusable templates. You approve before we scale.

04

Produce

Captions and visuals, made efficiently within the agreed system.

05

Review

Accuracy, consistency and quality checked before anything goes live.

06

Improve

We refine the system with results, not redesign it every month.

THE PERSON BEHIND IT

Hi, I'm Lyusi.

I'm the designer behind CTRL Zz. I care about clear ideas, thoughtful visuals and content that does more than fill a calendar.

Creative thinking, design craft and practical AI-assisted workflows, with a human making every final call.

real person, real feedback

BLOG

Notes from the studio

Posting more won't fix a message nobody understands

Yellow Flower

Pretty isn't a strategy

Orange Flower

How a month of content actually gets made

View All Posts

CONTACT US

Let's give your content a reason to exist.

Tell me what you are working on. I will reply with next steps, not a sales pitch.

CONTACT US

Let's give your content a reason to exist.

Tell me what you are working on. I will reply with next steps, not a sales pitch.

CONTACT US

Let's give your content a reason to exist.

Tell me what you are working on. I will reply with next steps, not a sales pitch.

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